create a cycle of happinessMonozukuri Behavior of White Tree
1. All people involved in the product, from the producer to the consumer, can feel happy
2. Use organic raw materials that take into consideration the human body and environmental protection.
3. Proactively handle fair trade raw materials without forced child labor
4. Don't just deny what's bad for your body, spread positive things about your body.
5. Consider the global environment and spread a health-conscious culture
6. Do only what you believe is good for people and society
7.To be a brand that is deeply involved with each and every customer and grows together
8. Be happy with yourself
9. Actively carry out business that continues to a sustainable future